LAUNCH Your Business Like A Pro!
In the direct sales industry, there is a HUGE difference between JOINING a business opportunity and LAUNCHING your business!
Anyone can JOIN a business, and it's possible that nobody even knows the person is even involved with the company he or she has joined. LAUNCHING your business, however, tells the world what you're doing, and WHY you're doing it!
When you make the decision to truly LAUNCH your business (which should be the moment you join the company), then it’s ALL about the initial EXPLOSION of activity which produces productivity!
This initial LAUNCH EXPLOSION means an initial surge of growth in your organization and a foundation creation that is built for your business. This growth increases your belief and excitement levels which creates a perpetual cycle of growth and excitement! Of course, that leads to the much desired result of a higher income…
Step 1: The Launch Call
Immediately following you joining the company, schedule your launch call with your invited guests, yourself, and your sponsor and/or one of your partners. It’s important you know how to invite to the launch call. You’ll want to become fluent with your invite. We typically use “the 4 step invite” . Also, we invite one on one...over the phone. We may meet someone online; but, we get them on the phone to invite to a call. We don’t post on social media and hope people show up, we reach out to people one on on.
There are 4 simple steps to this invite:
Step 1: Act with a sense of urgency (be in a hurry)
Step 2: Clear the date (make sure they’re free at the time of the call)
Step 3: Be sincerely excited (speak at a good pace. Remember, you’re in a hurry)
Step 4: Confirm the date
The call should sound something like this:
“Hey, John. Hey, man, I can’t talk for long right now, as I’m actually falling behind just by calling you; but, this couldn’t be more important. What are you doing tonight at 10EST?" (JOHN: “NOTHING”) "Great, there’s a PRIVATE call starting tonight 10 SHARP. I NEED you to JUST LISTEN IN on that call, it’ll only be about 10 minutes or so. SINCE YOU’RE NOT DOING ANYTHING ANYWAY, can I count on you to listen in on that call?”
The only objection you should get with this EVER is “Well, what’s it about?”. When this occurs, you’d say something like “I’d love to chat with you about this more; but, like I mentioned, I’m falling SO FAR BEHIND just by calling you. I HAVE to get off here. You’re not doing anything anyway, can I count on you to just listen in?”
If he/she says no, then thank them just the same, and let them know you’ll talk soon.
If he/she says yes, then text the person the information about the call as soon as you get off the phone, then start text reminding folks an hour before the call.
(You'll want to repeat this many times to get as many people as you can on one of your launch calls as you can.)
When sending your reminder to those who agree to be on the call, simply text: “REMINDER of that important call that starts in an hour at 10EST. Thanks again for being someone I can count on! ;)”
…okay, so back to the logistics of the actual call itself. Once the call starts your sponsor edifies you with everything they’ve got, building value and credibility in you. Then the sponsor introduces you to say a very quick 1 or 2 minute hello to your guests to express how excited you are. After that, you edify your sponsor, and re-introduce him/her before an awesome presentation of the business in a 10-15 minute call, including a call to action at the end to led the guests know those who act FIRST will be at the top of your organization and what benefits there are to that.
TIP! You can have as many launch calls as you want if you can’t get in contact with EVERY person on your list with the first call, and there can be a few people on a launch call at a time, but no more than that because then you lose the sense of exclusivity of that private call.
Step 2: The Social Media Launch Post
The purpose of your Social Media Launch Post isn’t to tell everyone what you’re doing. Instead, your post is intended to pique the interest of those who read it, and have them coming to YOU. You’ll want to craft a post that’s short and sweet, but draws curiosity.
Something like “OMG, I’ve been praying for something like this to come into my life for years and almost gave up! Guys, something MAJOR just happened in my life, praise Jesus!” . By crafting a post to arouse curiosity and interest, it’ll have folks reaching out, liking and commenting and that’ll give you something to talk to them about, creating leads.
A few days later, it may be good to make a post letting everyone know JUST A LITTLE more; and I’ve found a good way to do this is through video. If you’re camera shy, getting over it could be beneficial. YouTube works for you 24/7, in every country around the world!
Step 3: The Offline Launch Party
Some people fear these paties; but, if you look at it as just a fun get-together where you talk about something cool you’ve just discovered, and make the main focus having fun with what you’re doing, then it’s easy. These launch parties can be done at your home, the club house of an apartment, the back of a restaurant, a free meeting space at a college, church, etc…you just want somewhere that's either free or cheap because free and cheap is duplicatable!
At this party, it’s ALL about having fun. It HAS to be fun because you want it to be something people WANT to come to again and again. You’re going to invite EVERYONE you know. You may want to offer incentives for coming and bringing a guest, like a door prize or even give folks a simple job like bringing a bag of ice for the drinks so you’re “counting on them” for that bag of ice. It’s good to let the people closest to you know what you’re in to that way when you’re having all types of success, they can’t say you didn’t tell them! You may or may not get a lot of enrollments from your warm market; but, at least you’re letting them know, and this will be a GREAT chance to take pictures and videos, and to get referrals of people they know that might be interested in opportunity or in purchasing your product, or even just to be a part of the party.
There’s A LOT to be said for someone knowing there will be a weekly party at the same location EVERY week they can bring guests to. This will also build unity, create a bond, build loyalty; and, it draws more people in OVER TIME; so, consistency will be the key!
Tracking: Make sure you keep notes on who you invited to your launch call, who interacted with you on your posts, who you invited to your parties, and so on. The fortune is certainly in the follow-up. You’ll want to make sure you follow up with EVERYONE. We build, develop, nurture and eventually harvest relationships in RELATIONSHIP marketing.
FUN=MAGNET: ANY time you’re talking about your business, make sure you’re having fun because people want to be a part of something fun! If you have enough fun with it, you’ll start attracting people like a magnet! When launching your business, you can take notes on how other companies launch their products and services as well as promotions and you can use their same strategies with YOUR business. You want to give the feeling that becoming a part of YOUR business is exclusive, invite only and the people you’ve partnered with and the group your’e a part of is valuable…because it IS! HAVE FUN WITH THIS and remember that you’ve found a way to make the most of this life…Beginners join a business, professionals LAUNCH their business!
Ready to get started in your business? Contact us today!
Wine Cellars
970-775-2441
winecellars4all@gmail.com
www.winecellars4all.com
Anyone can JOIN a business, and it's possible that nobody even knows the person is even involved with the company he or she has joined. LAUNCHING your business, however, tells the world what you're doing, and WHY you're doing it!
When you make the decision to truly LAUNCH your business (which should be the moment you join the company), then it’s ALL about the initial EXPLOSION of activity which produces productivity!
This initial LAUNCH EXPLOSION means an initial surge of growth in your organization and a foundation creation that is built for your business. This growth increases your belief and excitement levels which creates a perpetual cycle of growth and excitement! Of course, that leads to the much desired result of a higher income…
3 FUN & SIMPLE STEPS TO LAUNCHING YOUR BUSINESS LIKE A PRO
Step 1: The Launch Call
Immediately following you joining the company, schedule your launch call with your invited guests, yourself, and your sponsor and/or one of your partners. It’s important you know how to invite to the launch call. You’ll want to become fluent with your invite. We typically use “the 4 step invite” . Also, we invite one on one...over the phone. We may meet someone online; but, we get them on the phone to invite to a call. We don’t post on social media and hope people show up, we reach out to people one on on.
There are 4 simple steps to this invite:
Step 1: Act with a sense of urgency (be in a hurry)
Step 2: Clear the date (make sure they’re free at the time of the call)
Step 3: Be sincerely excited (speak at a good pace. Remember, you’re in a hurry)
Step 4: Confirm the date
The call should sound something like this:
“Hey, John. Hey, man, I can’t talk for long right now, as I’m actually falling behind just by calling you; but, this couldn’t be more important. What are you doing tonight at 10EST?" (JOHN: “NOTHING”) "Great, there’s a PRIVATE call starting tonight 10 SHARP. I NEED you to JUST LISTEN IN on that call, it’ll only be about 10 minutes or so. SINCE YOU’RE NOT DOING ANYTHING ANYWAY, can I count on you to listen in on that call?”
The only objection you should get with this EVER is “Well, what’s it about?”. When this occurs, you’d say something like “I’d love to chat with you about this more; but, like I mentioned, I’m falling SO FAR BEHIND just by calling you. I HAVE to get off here. You’re not doing anything anyway, can I count on you to just listen in?”
If he/she says no, then thank them just the same, and let them know you’ll talk soon.
If he/she says yes, then text the person the information about the call as soon as you get off the phone, then start text reminding folks an hour before the call.
(You'll want to repeat this many times to get as many people as you can on one of your launch calls as you can.)
When sending your reminder to those who agree to be on the call, simply text: “REMINDER of that important call that starts in an hour at 10EST. Thanks again for being someone I can count on! ;)”
…okay, so back to the logistics of the actual call itself. Once the call starts your sponsor edifies you with everything they’ve got, building value and credibility in you. Then the sponsor introduces you to say a very quick 1 or 2 minute hello to your guests to express how excited you are. After that, you edify your sponsor, and re-introduce him/her before an awesome presentation of the business in a 10-15 minute call, including a call to action at the end to led the guests know those who act FIRST will be at the top of your organization and what benefits there are to that.
TIP! You can have as many launch calls as you want if you can’t get in contact with EVERY person on your list with the first call, and there can be a few people on a launch call at a time, but no more than that because then you lose the sense of exclusivity of that private call.
Step 2: The Social Media Launch Post
The purpose of your Social Media Launch Post isn’t to tell everyone what you’re doing. Instead, your post is intended to pique the interest of those who read it, and have them coming to YOU. You’ll want to craft a post that’s short and sweet, but draws curiosity.
Something like “OMG, I’ve been praying for something like this to come into my life for years and almost gave up! Guys, something MAJOR just happened in my life, praise Jesus!” . By crafting a post to arouse curiosity and interest, it’ll have folks reaching out, liking and commenting and that’ll give you something to talk to them about, creating leads.
A few days later, it may be good to make a post letting everyone know JUST A LITTLE more; and I’ve found a good way to do this is through video. If you’re camera shy, getting over it could be beneficial. YouTube works for you 24/7, in every country around the world!
Step 3: The Offline Launch Party
Some people fear these paties; but, if you look at it as just a fun get-together where you talk about something cool you’ve just discovered, and make the main focus having fun with what you’re doing, then it’s easy. These launch parties can be done at your home, the club house of an apartment, the back of a restaurant, a free meeting space at a college, church, etc…you just want somewhere that's either free or cheap because free and cheap is duplicatable!
At this party, it’s ALL about having fun. It HAS to be fun because you want it to be something people WANT to come to again and again. You’re going to invite EVERYONE you know. You may want to offer incentives for coming and bringing a guest, like a door prize or even give folks a simple job like bringing a bag of ice for the drinks so you’re “counting on them” for that bag of ice. It’s good to let the people closest to you know what you’re in to that way when you’re having all types of success, they can’t say you didn’t tell them! You may or may not get a lot of enrollments from your warm market; but, at least you’re letting them know, and this will be a GREAT chance to take pictures and videos, and to get referrals of people they know that might be interested in opportunity or in purchasing your product, or even just to be a part of the party.
There’s A LOT to be said for someone knowing there will be a weekly party at the same location EVERY week they can bring guests to. This will also build unity, create a bond, build loyalty; and, it draws more people in OVER TIME; so, consistency will be the key!
PRO TIPS
Tracking: Make sure you keep notes on who you invited to your launch call, who interacted with you on your posts, who you invited to your parties, and so on. The fortune is certainly in the follow-up. You’ll want to make sure you follow up with EVERYONE. We build, develop, nurture and eventually harvest relationships in RELATIONSHIP marketing.
FUN=MAGNET: ANY time you’re talking about your business, make sure you’re having fun because people want to be a part of something fun! If you have enough fun with it, you’ll start attracting people like a magnet! When launching your business, you can take notes on how other companies launch their products and services as well as promotions and you can use their same strategies with YOUR business. You want to give the feeling that becoming a part of YOUR business is exclusive, invite only and the people you’ve partnered with and the group your’e a part of is valuable…because it IS! HAVE FUN WITH THIS and remember that you’ve found a way to make the most of this life…Beginners join a business, professionals LAUNCH their business!
Ready to get started in your business? Contact us today!
Wine Cellars
970-775-2441
winecellars4all@gmail.com
www.winecellars4all.com
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