Direct Cellars Reports Double Digit Growth in the Wine Industry
Direct Cellars.com — Today at the Headquarters, Direct Cellars announced the immediate availability of DirectCellars.com which enables wine club members to revenue share in the company’s explosive growth in the wine industry. “Our referral program and aggressive marketing plan has proven effective at reaching new consumers,” said Peter Sperling, President at Direct Cellars. Positive Customer Impact Many customers have already benefited from utilizing DirectCellars.com. Direct Cellars LLC, a wine club, recently committed to a soft launch of the new marketing campaign in the early second quarter of 2016. The company had consistently satisfied its members for years and accordingly enjoyed an extremely high retention rate of over 90%, but struggled with stagnant growth prior to the relaunch. Direct Cellars reports that as of the end of Summer 2016, the soft relaunch has been successful and has more than doubled membership each month since its introd...